Trends in web design are like fashion, they come and go. A site designed on trends will quickly become outdated or “out of style” as stated in the fashion world. A decision to use trends should be based on the needs of the users and the business, not on fads or what the cool sites are using.
Here are some web design trends that are being carried over into the design world in 2016, that you may want to consider before using.
Carousels have become a very popular trend, they eliminate page clutter and can add visual interest. However due to their popularity, websites designed using carousels appear to be cookie cutter. Here are some significant reasons why carousels should to be used very carefully and optimized to ensure that they don’t compromise UX and accessibility.
• Carousels can hurt SEO ratings and performance.
Google no longer crawls meta keywords. The lack of content on a page makes it difficult to get meta information into a page. Due to the high resolution of imagery, carousels can adversely affect the performance and slow down the load speed of the front page, not a good thing for visitors.
Parallax scrolling is another trend we have been seeing a lot of. Parallax scrolling is a technique that allows the foreground and background content to scroll at different speeds, which creates an illusion of depth. Parallax scrolling makes for a good page effect, however it has a few undesirable issues.
• Parallax scrolling hurts SEO ratings and performance.
Designers creating their own unique and complex fonts is a growing trend. However the use of too many different font types can create a site to appear cluttered and confusing, which can reduce readability and often times the legibility of the content. Interesting and unique fonts can enhance the look of a page, however they can be hard to decipher.
It’s best to keep the number of font types down to a minimal and stay consistent. When using interesting and unique fonts, it’s best to increase the letter spacing and keep with the same font families that work together. Just like colors, fonts have an impact on peoples emotions and feelings, for instance sans-serif font types feel reliable, script font types have a feeling of being traditional and haughty and Sans-Serif fonts types have a feeling of stability.
Search engines do not crawl JavaScrip, therefore it misses some of the keyword rankings.
Trends are just that, Trends
Some trends are a requirement, such as responsive design, which is a necessity for mobile devices. Other trends are industry shifts, such as the change back to flat design.
Web users are like TV remote channel surfers, they surf the web bouncing from site to site to get the information they need. If a site is slow to load due to bloated graphics and all the trendy bells and whistle, most likely the users will not stick around to wait for the page to load and will move on.
Bottom line, think twice before loading your site up with trendy bells and whistles just because it is fashionable. Remember that user experience and data are the goal and that less is more. Work towards keeping designs simple, clean and flat.